Saturday, March 29, 2008

Introduction to The Trade Show World

Did you know, according to the surveys, there are over ten thousand of major trade shows held all around the world each year? Did you know that there are currently over 2500 trade shows held every year in United State of America alone, not even including the others medium or small trade shows?

Trade shows is a great place, where an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products and services. Trade shows also can classify as “Public” or “Private”. The “Public” mean is open to all of the peoples, while the private only allow some companies representative and Press Media to attend.

Hosting a Trade show often involve plenty of marketing investment by participating companies. The Organizer need to count the costs for these following:

  1. Space rental,
  2. Booth-designs,
  3. Construction of trade show displays,
  4. Telecommunications,
  5. networking,
  6. Travel,
  7. Accommodations,
  8. Promotional literature,
  9. Retail fixtures and
  10. Small gift or items to attendees.

Beside that, additional costs also incurred at the show for services, such as:

  • Electrical,
  • Booth cleaning,
  • Internet services and
  • Materials handling fee.

As you see, that it is not easy to organize and mange a show trade. Therefore, if you want to do it, you surely will pick the most stylish, sophisticated and well-designed Trade show exhibits to ensure that it will attract the attention of the attendees.

Always remember, that human being have the intuition to be attracting by the well-look things around them!

Good day…

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